L’oreal Color Riche Lipstick Mulberry 710 Review

by Smriti S
5 minutes read

Color riche lipsticks from L’oreal were a rage at some point in time. I also religiously purchased a few shades from this range and today I will be reviewing one of the purchases made, the L’oreal Color Riche Lipstick Mulberry 710. Read on to know more about the shade and my thoughts about it.

L’oreal Color Riche Lipstick Mulberry 710 4

Details about L’oreal Color Riche Lipstick Mulberry 710

What is it?

Loreal Paris color riche lipstick in the shade mulberry is a lipstick that is smooth, lightweight and moisturizing. These lipsticks are tailor-made to suit every skin tone and have an extremely hydrating texture. They are enriched with jojoba oils and pure pigments to make them look luscious and velvety. They come in a variety of shades from which you can choose from.


Rs 785

Shelf life

Ideally 30 months from the date of manufacture

Sensitive skin alert


Natural / vegan / organic


Net quantity

3.6 g

How to use

Start from the inner corner of your mouth and slowly build it up. Use a lip brush or a lip liner of a similar shade to make your lips look fuller.

L’oreal Color Riche Lipstick Mulberry 710 1

L’oreal Color Riche Lipstick Mulberry 710

My experience with L’oreal Color Riche Lipstick Mulberry 710


The packaging is something that I love. It comes in their signature style golden-silver pack with the name and number of the lipstick shade written on one end of the lipstick and a small mirror on the other end. The pack looks like metal, even though it is not. Also, it has a twist mechanism and it closes properly, which is a sturdy packaging which makes it an ideal product for travel.

Color and texture

The name of the shade is Mulberry and the shade number is 710. It has a smooth, butter-like consistency and spreads evenly on lips.


It smells like a perfume and this smell stays as long as the lipstick stays


I saw great reviews about this color riche range and decided to purchase a shade that I didn’t already own. So, this time, I chose a not-so-pink, not-so-light shade called “Mulberry” that (I thought) could be used any time of the day. The shade looks different on different skin tones and if you have pigmented lips like mine, the color will look absolutely different. I applied this lipstick once and I was impressed with the fragrance and the buttery-soft velvety texture and the feeling of this lipstick on my lips. It was light-weight and hydrated my lips. I usually prefer to exfoliate my lips, moisturize them well and then use a lipstick, since that way, the color comes out pretty well. I was happy with the way it looked on me. 3 hours from then, I saw that the lipstick had become so faint, it almost looked as if it wasn’t even there. I had to reapply it. It doesn’t attract dirt even though it is hydrating, but not worth buying since for that amount, there are better lipsticks in the market and these days, there is a wider range of choices to buy from and huge offers on products as well. So don’t waste your money on this. Sometimes, I feel the color riche lipstick stays pretty long(depending on the shade). In short, not worth a buy, girls.

L’oreal Color Riche Lipstick Mulberry 710 2

L’oreal Color Riche Lipstick Mulberry 710 3

Overall performance of L’oreal Color Riche Lipstick Mulberry 710


  • Doesn’t bleed
  • Doesn’t feather
  • Pretty packaging
  • Pretty shade
  • Travel-friendly packaging
  • Butter-like consistency
  • Easy to apply, glides on lips, lightweight


  • Expensive
  • Bad color pay-off
  • Doesn’t stay long
  • Doesn’t stand thru meals
  • Requires proper exfoliation of lips, else flakes
  • Tested on animals
  • Reapplication after every 3 hours is essential

Would I repurchase or recommend?

I wouldn’t really recommend this product since it doesn’t stay long for the price, we can definitely get better lipsticks. Also, I wouldn’t repurchase this

Rating: 3.75 /5

Glossypolish verdict: The color riche mulberry shade is a pretty shade that can be used on an everyday basis. Glossypolish recommends this product only if you are ok to spend a fortune on a lipstick that needs to be reapplied frequently since it doesn’t last long.

More Mulberry Lipsticks?

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Leave a Comment


Vani Saxena January 6, 2018 - 9:44 AM

It’s a pretty shade?
Also I loved your review and the swatches!☺️

Sreeparna Ganguly January 6, 2018 - 10:51 AM

The shade has a pretty blend of warm and cool tones. It is looking great on you as well :love
Sadly the cons could not be overlooked :haanji

Smrti January 6, 2018 - 11:27 AM

Indeed vani. Its a daily wear go to kind of shade. Thank you

Smrti January 6, 2018 - 11:28 AM

Thank you sreeparna. Yes, color riche lipsticks problem is they are expensive and they don’t last long. After paying so much, we expect more.

Meghal January 6, 2018 - 2:17 PM

The shade looks amazing on you Smriti but ya we need to relate other problems too to the product

Smriti January 6, 2018 - 2:32 PM

Yes meghal. It is way too expensive and doesn’t give such results.

Juhi Sharma January 6, 2018 - 7:36 PM

Beautiful Retro shade :love :love

Mallika January 7, 2018 - 9:02 AM

Such a pretty one smriti:) beautifully swatched

Smriti January 7, 2018 - 9:41 AM

Indeed juhi. I agree

Smriti January 7, 2018 - 9:42 AM

True that mallika. Thank you so much.