Exposed by Incolor Soft Matte Lip Cream Vienna 20 Review

by Neha M
5 minutes read

Who is it for? Exposed by Incolor Soft Matte Lip Cream Vienna 20  is for everyday use, for those who find Liquid Matte lip colors drying and especially for those wanting lasting liquid nude shades at a very reasonable cost.

Exposed by Incolor Soft Matte Lip Cream Vienna 20


6mL for ₹250

Shelf life

18 months after the day of opening

How to use

Like any other Liquid Lip color use the wand to apply to your lips. (wait for a few seconds for it to dry). You can exfoliate your lips as well before application so as to prevent chapping of lips.

Sensitive skin alert?


My experience with Exposed by Incolor Soft Matte Lip Cream Vienna 20


This liquid lip color comes in a rectangular plastic transparent body. The transparent body makes it very convenient to identify the shade. It has a black cap which makes it very sleek. It has a doe- foot applicator, which enables easy application and helps define lips. It absorbs enough product for a single application which prevents dipping the applicator multiple times. The bottle comes in a regular grey cardboard box; however, the design of the outer covering is very luxurious. The packaging is spill proof.

Shade and texture

This shade, that is, 20 Vienna is a pink nude shade with brown undertones, almost like a light mauve shade. It would look very flattering for light to medium skin tones however it may appear to wash out the darker tones. This shade is a bit darker than shade 430 of the Matt Me range and the exposed lip shade range stays true to its shade, unlike the Matte Me ones which turn one shade lighter after drying. The texture is very creamy, it glides over the lips. The shade, however, applies lighter on the lips than it does when you swatch it on the wrists.


The lip color lasts for about 7 hours. The lip color is not completely transferred proof but has a decent resistance. The lip color dries in seconds and after that holds on pretty well.


It has a very mild coffee fragrance similar to that of Lakme 9 to 5 mousse lip and cheek tint coffee lite shade, however, the fragrance of the Incolor exposed range is very faint and is barely noticeable in contrast to Lakme which has a very strong fragrance.


I have been on the lookout for the perfect nude lipstick and I won’t deny that this range fits the bill. The formula is not at all drying rather feels like a lip gloss. The lip color dries and turns matte in barely 3 seconds. It doesn’t transfer easily and it is smudge proof. The wand prevents spillage. I love nude shades that suit the majority of skin tones, this one, however, may wash out darker tones. Overall, I do not regret this purchase and would recommend this for daily wear. For the price, this is a perfect nude lipstick.

What do I like about it?
  1. Price
  2. Cream formula
  3. Packaging
  4. Texture
  5. Ideal for everyday use
  6. Nude shade
  7. Moist matte
What do I not like about it?
  1. Nothing!
Would I recommend this?

Of course! For this price, I would definitely go for this matte liquid lip color.


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Leave a Comment


Apoorwa verma August 27, 2018 - 1:39 PM

Its my favorite shade !!! Its really affordable and bear nice quality ??? glad to know abt this
Loved your images neha ❤️

Neha Mustafi September 1, 2018 - 9:26 AM

Ik! It’s a beautiful shade❤️Tysm?

Sreeparna Ganguly August 29, 2018 - 12:44 PM

Such light lipcolors look different on different liptones.. This shade would cater many Indian skin tones..
Nice lipcolour and the review is very informative (specially the comparative detailings about the shade)??

Neha Mustafi September 1, 2018 - 9:29 AM

Yes. This shade indeed would cater many skin tones. Thank you ❤️?